Portfolio

Welcome to my portfolio, where real-world case studies bring to life the concepts I cover. These examples highlight my expertise in Business Analysis, RevOps, Analytics, CRM, and CRO, demonstrating how I tackle complex business challenges with data-driven strategies and scalable solutions. From implementing advanced MarTech stacks to optimizing revenue operations and enhancing analytics capabilities, each case study offers insights into my approach to driving measurable impact. Explore the case studies below to gain a deeper understanding of how these strategies work in action

Strategy & Business Analysis

Business Analysis Case Study 1: Diagnosing Funnel Gaps to Improve Conversion Efficiency

Business Analysis Case Study 2: Aligning Sales & Marketing Around Lead Lifecycle Strategy

Business Analysis Case Study 3: MarTech Stack Planning for Scale

Business Analysis Case Study 4: Defining KPIs & Reporting Framework for Executive Dashboards

Business Analysis Case Study 5: Enabling Sales Teams Through Data, Dashboards & Scalable Playbooks

Martech

Martech Case Study 1: MarTech Stack Implementation

MarTech Case Study 2: MarTech Stack Audit

RevOps

RevOps Case Study 1: Scaling a Revenue Operations Model

RevOps Case Study 2: Automating Lead Qualification in Salesforce

RevOps Case Study 3:Forecasting Model Rebuild

CRO

CRO Case Study 1: Improving Checkout Flow UX

CRO Case Study 2: Increasing Revenue Per Visitor Through Checkout Optimization

CRM

CRM Case Study 1: CRM Data Cleanup & Segmentation

CRM Case Study 2: Streamlining Sales Operations with CRM Workflow Automation

CRM Case Study 3: Building a Scalable Lead Management System

Analytics

Analytics Case Study 1: Multi-Touch Attribution Model

Analytics Case Study 2: Marketing Attribution Dashboard

Analytics Case Study 3: A/B Testing & Funnel Optimization

Analytics Case Study 4: BI Dashboard for Executive Revenue Reporting

Analytics Case Study 5: Data Strategy – Laying the Foundation for Scalable Insights

Analytics Case Study 6: Auditing Performance Measurement Across the Organization